The challenge
Trust, without the usual proof.
Most businesses earn trust with reviews, client logos, and photos of happy customers. Aircraft acquisitions don't work that way. Buyers rarely want anyone to know they bought an aircraft, so there are no testimonials to post and no client photos to show.
CYA also needed one distinction to land right away: they are an independent advisor, not a broker. They don't hold inventory or take commissions from sellers, and the site had to make that clear to buyers and operators around the world.
What I built
Every piece of the presence.
Brand identity
A custom logo in navy and gold, carried into a 3D brand render for presentations and a gold-foil business card design.
Website
A dark, quiet, luxury design built for phones first. When Clarity showed visitors tapping dead space on small screens, I built a new mobile menu around how people actually used it.
Speed
I rebuilt the site from one heavy file into a lean one. The homepage file went from 824 KB to about 41 KB, with images converted to WebP.
Search and AI answers
Structured data that tells Google and AI assistants what CYA does, an eight-question FAQ marked up for answers, an llms.txt file, and an insights hub anchored by a long-form guide to Part 121 and Part 135 acquisitions.
Google Business and media
A Google Business Profile carrying produced service graphics, plus campaign media like the acquisition walkthrough below.
Discretion by design
No phone number, no street address, no client names. Visitors reach CYA by email through the site, and a cookie notice controls when analytics run.
The brand
A brand that looks like it belongs at the top.
Media
Showing buyers how it works.
Acquisitions are hard to picture from the outside, so I built a walkthrough that visualizes how the process unfolds for a buyer, plus the campaign graphic for CYA's trip to Farnborough International 2026.
